What’s in a Name?

In November 2011 we officially changed our name from Texmate NZ to Define Instruments.

We were immediately hit with a flood of questions: Why? Have we been taken over? Are we going to change what we do, how we operate or what we sell? Don’t worry – it’s all good news! We haven’t been taken over. We’re still under the same management, and we’re still committed to bringing you the same great products and personal service.

Our main reason for changing our name was to separate our identity from our historical parent company Texmate Inc, with whom we are no longer affiliated. But it’s also an acknowledgment of the fact that times have changed. Thirty years ago, ‘tex’ didn’t mean much – now it is strongly associated with text messaging.

It was time for a change, and we embraced it! We chose a new name that makes a strong statement about what we do, and highlights the precision and innovative drive that have always been our benchmarks.

Click here to read the full story of our journey from Texmate Inc to Define Instruments.